Cryptic crossword clue
People generally entertained by deceptively simple memory test 9

The most common and most likely answer to this crossword clue is the 9 letter word PELMANISM

I've seen this crossword clue in Independent
P
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L
M
A
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M

Buddy explains!

The straight part
We know that "memory test" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case memory test = pelmanism.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PELMANISM mean?

PELMANISM noun
  1. A system of training to improve the memory.
  2. A memory card game in which a pack of cards is spread out face down and players try to turn up pairs with the same symbol.

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