Cryptic crossword clue
People who buy small jumpers 8

The most common and most likely answer to this crossword clue is the 8 letter word SHOPPERS

I've seen this crossword clue in The Times
S
H
O
P
P
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S

Buddy explains!

The straight part
We know that "People who buy" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case people who buy = shoppers.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SHOPPERS mean?

SHOPPERS noun
  1. A person who shops.
  2. A free local newspaper containing advertisements for local shops etc; sometimes includes discount coupons.
  3. A kind of bicycle suited to riding short distances.
  4. A plastic shopping bag.

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