Cryptic crossword clue
People who forget to sprinkle one in cereals 13

The most common and most likely answer to this crossword clue is the 13 letter word SCATTERBRAINS

I've seen this crossword clue in The Daily Telegraph
S
C
A
T
T
E
R
B
R
A
I
N
S

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SCATTERBRAINS mean?

SCATTERBRAINS noun
  1. A flighty, disorganized or forgetful person.
SCATTERBRAINS noun
  1. A flighty, disorganized or forgetful person.

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