Cryptic crossword clue
Perpetuate its memory by building its memorial 11

The most common and most likely answer to this crossword clue is the 11 letter word IMMORTALISE

I've seen this crossword clue in Financial Times
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does IMMORTALISE mean?

IMMORTALISE verb
  1. To give unending life to, to make immortal.
  2. To make eternally famous.

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