Cryptic crossword clue
Person with great self-regard insists car must be custom-built 10

The most common and most likely answer to this crossword clue is the 10 letter word NARCISSIST

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "Person with great self-regard" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case person with great self-regard = narcissist.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does NARCISSIST mean?

NARCISSIST noun
  1. One who shows extreme love and admiration for themselves.
  2. An egoist; a person full of egoism and pride.
  3. An emotionally abusive parent that prioritizes their well-being over their children.

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