Cryptic crossword clue
Play on characters, so is 'primrose' 10

The most common and most likely answer to this crossword clue is the 10 letter word POLYANTHUS

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Buddy explains!

The straight part
We know that "primrose" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case primrose = polyanthus.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does POLYANTHUS mean?

POLYANTHUS noun
  1. The oxlip, Primula elatior, so called because the peduncle bears a many-flowered umbel.
  2. A bulbous flowering plant of the genus Narcissus.

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