The most common and most likely answer to this crossword clue is the 8 letter word BANDANNA
I've seen this crossword clue in The Times
B
A
N
D
A
N
N
A
More clues leading to the result BANDANNA
- Pop group cut record? It goes to the head
- Girl following music group may be spotted
- Britain’s first man to wear woman’s clothing
- neckwear
- Girl joins gang in colourful square
- Speaker’s prohibited articles from Left and Right that may go over one’s head
- Vocally prohibited woman head covering
- Decorative wear for girl supporting group
- . Ring girl to get a piece of cloth
- Pack old coin in a large kerchief
Buddy explains!

The straight part
We know that "It goes to the head" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it goes to the head = bandanna.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does BANDANNA mean?
BANDANNA noun- A large kerchief, usually colourful and used either as headgear or as a handkerchief, neckerchief, bikini, or sweatband.
- A style of calico printing, in which white or bright spots are produced upon cloth previously dyed a uniform red or dark colour, by discharging portions of the color by chemical means, while the rest of the cloth is under pressure.