The most common and most likely answer to this crossword clue is the 7 plus 5 letter word COUNTRY MUSIC
I've seen this crossword clue in The Times
C
O
U
N
T
R
Y
M
U
S
I
C
Buddy explains!
The straight part
We know that "Popular genre" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case popular genre = country music.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.