The most common and most likely answer to this crossword clue is the 11 letter word SELF-REGARD
I've seen this crossword clue in Independent
S
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R
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More clues leading to the result SELF-REGARD
Buddy explains!
The straight part
We know that "Pride" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case pride = self-regard.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SELF-REGARD mean?
SELF-REGARD noun- Regard for or consideration of oneself or one's own interests