Cryptic crossword clue
Producer’s question over millions invested in sound being insufficient 7

The most common and most likely answer to this crossword clue is the 7 letter word SHOWMAN

I've seen this crossword clue in Independent
S
H
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M
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Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SHOWMAN mean?

SHOWMAN noun
  1. A person who produces or presents shows as a profession, especially the proprietor, manager, or MC of a circus or variety show.
  2. A person skilled in dramatic or entertaining presentation, performance, or publicity.

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