The most common and most likely answer to this crossword clue is the 7 letter word SPONSOR
I've seen this crossword clue in The Guardian
S
P
O
N
S
O
R
More clues leading to the result SPONSOR
- Promoter of scent containing even pieces of anise
- Backer finally keeps Poles in substandard accommodation
- Provide funding for track skirting quarters
- Nearly twenty five quid in ship’s gold fund …
- . Soprano’s lost without a patron
- Promote spoons bent by Geller at the end
- Back page, grabbed by children, torn in the middle
- Backtrack with Poles moving in …
- Relative welcomes Trump’s end – therefore Republican angel!
- Kids grabbing parent’s front or back
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SPONSOR mean?
SPONSOR noun- A person or organisation with some sort of responsibility for another person or organisation, especially where the responsibility has a religious, legal, or financial aspect.
- One that pays all or part of the cost of an event, a publication, or a media program, usually in exchange for advertising time.
- To be a sponsor for.