Cryptic crossword clue
Promotion for hearing device that cuts down noise 7

The most common and most likely answer to this crossword clue is the 7 letter word EARPLUG

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "device that cuts down noise" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case device that cuts down noise = earplug.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does EARPLUG mean?

EARPLUG noun
  1. A piece of protective gear meant to be inserted in the ear canal to protect the wearer's hearing from loud noises or the intrusion of water.
EARPLUG verb
  1. To fit with earplugs.

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