Cryptic crossword clue
Publication to catch is mesmerising at first — that’s attractive 9

The most common and most likely answer to this crossword clue is the 9 letter word MAGNETISM

I've seen this crossword clue in The Daily Telegraph
M
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M


Buddy explains!

The straight part
We know that "attractive" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case attractive = magnetism.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does MAGNETISM mean?

MAGNETISM noun
  1. The property of being magnetic.
  2. The science which treats of magnetic phenomena.
  3. Power of attraction; power to excite the feelings and to gain the affections.
  4. Animal magnetism.

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