Cryptic crossword clue
Pudding? Own cheeky alcoholic preparation 10

The most common and most likely answer to this crossword clue is the 10 letter word AFTERSHAVE

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "cheeky alcoholic preparation" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case cheeky alcoholic preparation = aftershave.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does AFTERSHAVE mean?

AFTERSHAVE noun
  1. A lotion, gel, or liquid used after finishing shaving

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