The most common and most likely answer to this crossword clue is the 7 plus 4 letter word SCRATCH CARD
I've seen this crossword clue in The Daily Telegraph
S
C
R
A
T
C
H
C
A
R
D
Buddy explains!
The straight part
We know that "this may win you instant cash" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case this may win you instant cash = scratch card.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.