The most common and most likely answer to this crossword clue is the 5 letter word BRAND
I've seen this crossword clue in The Times
B
R
A
N
D
More clues leading to the result BRAND
- Put identifying mark on torch
- Musicians getting round resistance revealing trade name
- Virgin with name hidden in plot
- Specific type of dramatic poem Ibsen wrote
- British currency required for stamp
- Name
- Mark Knopfler’s final piece in group
- Brother with flaming torch
- Label daughter put on healthy stuff?
- Mint and nutmeg, initially, put in tea, say
Buddy explains!

The straight part
We know that "Put identifying mark on/torch" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case put identifying mark on/torch = brand.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does BRAND mean?
BRAND noun- A conflagration; a flame.
- A piece of burning wood or peat, or a glowing cinder.
- A torch used for signaling.
- A sword.
- A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
- A branding iron.
- The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
- A specific product, service, or provider so distinguished.
- (by extension) Any specific type or variety of something; a distinct style or manner.
- The public image or reputation and recognized, typical style of an individual or group.
- A mark of infamy; stigma.
- Any minute fungus producing a burnt appearance in plants.
- To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
- To mark (especially cattle) with a brand as proof of ownership.
- To make an indelible impression on the memory or senses.
- To stigmatize, label (someone).
- To associate a product or service with a trademark or other name and related images.