The most common and most likely answer to this crossword clue is the 9 letter word TRENDIEST
I've seen this crossword clue in The Guardian
T
R
E
N
D
I
E
S
T
More clues leading to the result TRENDIEST
- Most fashionable, but comes to an end in river
- Most happening to see border in Italian city that’s not closed
- Passes through river cooler than the others
- Being in before the others, maybe drowns in river
- Red tent is possibly the most groovy
- Most current peters out in river
- Yearns to be in the river? Most cool!
- More fashionable than the rest, stop in northern Italian city briefly
- Latest efforts to keep objective on time
- Falls in river with utmost style
Buddy explains!

The straight part
We know that "the most groovy" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case the most groovy = trendiest.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TRENDIEST mean?
TRENDIEST adjective- Of, or in accordance with the latest trend, fashion or hype.