Cryptic crossword clue
Response initially confused a clothier not expecting an answer? 10

The most common and most likely answer to this crossword clue is the 10 letter word RHETORICAL

I've seen this crossword clue in Financial Times
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Buddy explains!

The straight part
We know that "not expecting an answer" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case not expecting an answer = rhetorical.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does RHETORICAL mean?

RHETORICAL adjective
  1. Part of or similar to rhetoric, the use of language as a means to persuade.
  2. Not earnest, or presented only for the purpose of an argument.

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