Cryptic crossword clue
Rising salesman Dave struggling to spread effectively 7

The most common and most likely answer to this crossword clue is the 7 letter word PERVADE

I've seen this crossword clue in Financial Times
P
E
R
V
A
D
E


Buddy explains!

The straight part
We know that "to spread effectively" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case to spread effectively = pervade.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PERVADE mean?

PERVADE verb
  1. To be in every part of; to spread through.

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