Cryptic crossword clue
Sales pitch about a new dog 7

The most common and most likely answer to this crossword clue is the 7 letter word SPANIEL

I've seen this crossword clue in The Daily Telegraph
S
P
A
N
I
E
L


Buddy explains!

The straight part
We know that "dog" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case dog = spaniel.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SPANIEL mean?

SPANIEL noun
  1. Any of various small to medium-sized breeds of gun dog having a broad muzzle, long, wavy fur and long ears that hang at the side of the head, bred for flushing and retrieving game.
  2. A cringing, fawning person.
SPANIEL verb
  1. To follow loyally or obsequiously, like a spaniel.

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