The most common and most likely answer to this crossword clue is the 5 plus 7 letter word SNEAK PREVIEW
I've seen this crossword clue in The Guardian
S
N
E
A
K
P
R
E
V
I
E
W
Buddy explains!
The straight part
We know that "Sampler showing" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case sampler showing = sneak preview.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.