The most common and most likely answer to this crossword clue is the 9 letter word PASTICHES
I've seen this crossword clue in The Guardian
P
A
S
T
I
C
H
E
S
Buddy explains!

The straight part
We know that "not the genuine article" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case not the genuine article = pastiches.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PASTICHES mean?
PASTICHES noun- A work of art, drama, literature, music, or architecture that imitates the work of a previous artist.
- A musical medley, typically quoting other works.
- An incongruous mixture; a hodgepodge.
- A postmodern playwriting technique that fuses a variety of styles, genres, and story lines to create a new form.