The most common and most likely answer to this crossword clue is the 7 letter word PLEASES
I've seen this crossword clue in The Daily Telegraph
P
L
E
A
S
E
S
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PLEASES mean?
PLEASES verb- To make happy or satisfy; to give pleasure to.
- To desire; to will; to be pleased by.