The most common and most likely answer to this crossword clue is the 10 letter word SHAMEFACED
I've seen this crossword clue in The Times
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More clues leading to the result SHAMEFACED
- Sheepish journalist follows fake eatery up
- Spurious damage, first to last, will have you embarrassed
- Sheepish fake journalist’s drinking mug
- Hoax cover admitted by press chief, sheepish & sorry
- Son cooking made a chef embarrassed
- Looking guilty of fraud, cancelled missing a fine
- Red meat in special cut half of fellows missed
- Penitent, insincere and damaged, going topless
- Red imitation of drink French rejected
Buddy explains!

The straight part
We know that "Sheepish" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case sheepish = shamefaced.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SHAMEFACED mean?
SHAMEFACED adjective- Bashful, showing modesty or embarrassment.
- Ashamed, displaying shame, especially by blushing in the face.