Cryptic crossword clue
Shoe shop starts to rile customers, foolishly charging money for shine 15

The most common and most likely answer to this crossword clue is the 15 letter word PHOSPHORESCENCE

P
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Buddy explains!

The straight part
We know that "shine" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case shine = phosphorescence.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PHOSPHORESCENCE mean?

PHOSPHORESCENCE noun
  1. The emission of light without any perceptible heat; the quality of being phosphorescent.

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