Cryptic crossword clue
Shops’ excellent brand set to be changed 12

The most common and most likely answer to this crossword clue is the 12 letter word SUPERMARKETS

I've seen this crossword clue in The Daily Telegraph
S
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P
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K
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S

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SUPERMARKETS mean?

SUPERMARKETS noun
  1. A large self-service store that sells groceries and, usually, medications, household goods and/or clothing.
  2. A chain of such stores.
  3. A one-stop shop; a place offering a range of products or services.

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