Cryptic crossword clue
Shop’s exterior Xmas tree feature promoting the latest glitter 7

The most common and most likely answer to this crossword clue is the 7 letter word SPANGLE

S
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Buddy explains!

The straight part
We know that "glitter" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case glitter = spangle.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SPANGLE mean?

SPANGLE noun
  1. A small piece of sparkling metallic material sewn on to a garment as decoration; a sequin.
  2. Any small sparkling object.
  3. The butterfly, Papilio demoleus, family Papilionidae, of Asia.
  4. Money.
SPANGLE verb
  1. To sparkle, flash or coruscate.
  2. To fix spangles to; bespangle; to adorn with stars

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