Cryptic crossword clue
Sign record or mag unexpectedly 8

The most common and most likely answer to this crossword clue is the 8 letter word LOGOGRAM

I've seen this crossword clue in The Daily Telegraph
L
O
G
O
G
R
A
M

Buddy explains!

The straight part
We know that "Sign" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case sign = logogram.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does LOGOGRAM mean?

LOGOGRAM noun
  1. A character or symbol that represents a word or phrase.
  2. A kind of word puzzle: a logogriph.

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