The most common and most likely answer to this crossword clue is the 10 letter word SELF-WORTH
S
E
L
F
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W
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R
T
H
Buddy explains!
The straight part
We know that "pride" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case pride = self-worth.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SELF-WORTH mean?
SELF-WORTH noun- The value one assigns to oneself or one's abilities in self assessment.