Cryptic crossword clue
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The most common and most likely answer to this crossword clue is the 10 letter word MAINSTREAM

I've seen this crossword clue in Independent
M
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does MAINSTREAM mean?

MAINSTREAM noun
  1. The principal current in a flow, such as a river or flow of air
  2. (usually with the) That which is common; the norm.
MAINSTREAM verb
  1. To popularize, to normalize, to render mainstream.
  2. To become mainstream.
  3. To educate (a disabled student) together with non-disabled students.
MAINSTREAM adjective
  1. Used or accepted broadly rather than by small portions of a population or market.

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