Cryptic crossword clue
Start of avarice in human, one story’s representation 15

The most common and most likely answer to this crossword clue is the 15 letter word PERSONIFICATION

I've seen this crossword clue in Independent
P
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Buddy explains!

The straight part
We know that "representation" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case representation = personification.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PERSONIFICATION mean?

PERSONIFICATION noun
  1. A person, thing or name typifying a certain quality or idea; an embodiment or exemplification.
  2. A literary device in which an inanimate object or an idea is given human qualities.
  3. An artistic representation of an abstract quality as a human

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