Cryptic crossword clue
Store bully managed to take customers for a ride 10

The most common and most likely answer to this crossword clue is the 10 letter word TROLLEYBUS

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "to take customers for a ride /to take customers for a ride" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case to take customers for a ride /to take customers for a ride = trolleybus.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does TROLLEYBUS mean?

TROLLEYBUS noun
  1. A bus, powered via overhead electric cables, that does not run on tracks

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