Cryptic crossword clue
Strange choice firm made for archive medium 10

The most common and most likely answer to this crossword clue is the 10 letter word MICROFICHE

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "archive medium" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case archive medium = microfiche.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does MICROFICHE mean?

MICROFICHE noun
  1. A sheet of microfilm, six by four inches, holding several hundred reduced images of document pages; read using a microfiche reader or microfilm reader.
  2. A device used to magnify and read these sheets.

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