Cryptic crossword clue
Strange tales about firm that once flavoured beer 7

The most common and most likely answer to this crossword clue is the 7 letter word ALECOST

I've seen this crossword clue in The Times
A
L
E
C
O
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Buddy explains!

The straight part
We know that "that once flavoured beer" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case that once flavoured beer = alecost.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does ALECOST mean?

ALECOST noun
  1. The plant costmary (Tanacetum balsamita), which was formerly much used for flavouring ale.

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