Cryptic crossword clue
Study notice wrongly including purl design 10

The most common and most likely answer to this crossword clue is the 10 letter word CONCEPTION

C
O
N
C
E
P
T
I
O
N

Buddy explains!

The straight part
We know that "design" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case design = conception.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does CONCEPTION mean?

CONCEPTION noun
  1. The act of conceiving.
  2. The state of being conceived; the beginning.
  3. The fertilization of an ovum by a sperm to form a zygote.
  4. The start of pregnancy.
  5. The formation of a conceptus or an implanted embryo.
  6. The power or faculty of apprehending of forming an idea in the mind; the power of recalling a past sensation or perception; the ability to form mental abstractions.
  7. An image, idea, or notion formed in the mind; a concept, plan or design.

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