Cryptic crossword clue
Temptation to keep repeat short in marketing materials 10

The most common and most likely answer to this crossword clue is the 10 letter word LITERATURE

I've seen this crossword clue in The Times
L
I
T
E
R
A
T
U
R
E


Buddy explains!

The straight part
We know that "marketing materials" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case marketing materials = literature.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does LITERATURE mean?

LITERATURE noun
  1. The body of all written works.
  2. The collected creative writing of a nation, people, group or culture.
  3. (usually preceded by the) All the papers, treatises etc. published in academic journals on a particular subject.
  4. Written fiction of a high standard.

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