Cryptic crossword clue
Theatre’s promotion: act Shakespeare in an unusually familiar way? 8

The most common and most likely answer to this crossword clue is the 8 letter word PLAYBILL

I've seen this crossword clue in The Daily Telegraph
P
L
A
Y
B
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L
L


Buddy explains!

The straight part
We know that "Theatre’s promotion" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case theatre’s promotion = playbill.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PLAYBILL mean?

PLAYBILL noun
  1. A poster advertising a theatrical performance.
  2. A program/programme/pamphlet for a theatrical performance.

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