Cryptic crossword clue
Thinking too much of maiden maybe, sailor goes under 10

The most common and most likely answer to this crossword clue is the 10 letter word OVERRATING

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "Thinking too much of" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case thinking too much of = overrating.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does OVERRATING mean?

OVERRATING verb
  1. To esteem too highly; to give greater praise than due.

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