The most common and most likely answer to this crossword clue is the 9 letter word OVERRATES
I've seen this crossword clue in The Guardian
O
V
E
R
R
A
T
E
S
More clues leading to the result OVERRATES
- Makes too high an estimate of more than one bowling team’s efficiency
- Makes too much of speeds at Old Trafford?
- Thinks too much of Gove— he’s sacked heads about reading?
- Attaches too much importance to
- Thinks too much of bowlers’ statistics
- Exaggerates deliveries per hour
- Makes too much of scourge of modern cricket?
Buddy explains!

The straight part
We know that "Thinks too much of /Thinks too much of" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case thinks too much of /thinks too much of = overrates.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does OVERRATES mean?
OVERRATES verb- To esteem too highly; to give greater praise than due.