The most common and most likely answer to this crossword clue is the 10 letter word TEMPTATION
I've seen this crossword clue in Independent
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Buddy explains!

The straight part
We know that "could be one" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case could be one = temptation.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TEMPTATION mean?
TEMPTATION noun- The act of tempting
- The condition of being tempted.
- Something attractive, tempting or seductive; an inducement or enticement.
- Pressure applied to your thinking designed to create wrong emotions which will eventually lead to wrong actions.