The most common and most likely answer to this crossword clue is the 5 plus 4 letter word PLACE NAME
I've seen this crossword clue in The Guardian
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More clues leading to the result PLACE NAME
Buddy explains!
The straight part
We know that "Tours in France, say" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case tours in france, say = place name.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PLACE NAME mean?
PLACE NAME noun- The name of a place; a word or phrase which indicates a particular location or region.