Cryptic crossword clue
Trainers, say, promise to keep mood up 10

The most common and most likely answer to this crossword clue is the 10 letter word SPORTSWEAR

I've seen this crossword clue in The Sunday Telegraph
S
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Buddy explains!

The straight part
We know that "Trainers, say" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case trainers, say = sportswear.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SPORTSWEAR mean?

SPORTSWEAR noun
  1. Casual clothing that is comfortable to wear when exercising or partaking in sport; activewear.

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