Cryptic crossword clue
Turn down quickly publicity 4

The most common and most likely answer to this crossword clue is the 4 letter word PLUG

I've seen this crossword clue in Financial Times
P
L
U
G

Buddy explains!

The straight part
We know that "publicity" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case publicity = plug.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PLUG mean?

PLUG noun
  1. A pronged connecting device which fits into a mating socket, especially an electrical one.
  2. Any piece of wood, metal, or other substance used to stop or fill a hole.
  3. A flat oblong cake of pressed tobacco.
  4. A high, tapering silk hat.
  5. A worthless horse.
  6. Any worn-out or useless article.
  7. A block of wood let into a wall to afford a hold for nails.
  8. A mention of a product (usually a book, film or play) in an interview, or an interview which features one or more of these.
  9. A body of once molten rock that hardened in a volcanic vent. Usually round or oval in shape.
  10. A type of lure consisting of a rigid, buoyant or semi-buoyant body and one or more hooks.
  11. A small seedling grown in a tray from expanded polystyrene or polythene filled usually with a peat or compost substrate.
  12. (jewellery) A short cylindrical piece of jewellery commonly worn in larger-gauge body piercings, especially in the ear.
  13. A drug dealer.
  14. A branch from a water-pipe to supply a hose.
PLUG verb
  1. To stop with a plug; to make tight by stopping a hole.
  2. To blatantly mention a particular product or service as if advertising it.
  3. To persist or continue with something.
  4. To shoot a bullet into something with a gun.
  5. To have sex with, penetrate sexually.

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