The most common and most likely answer to this crossword clue is the 10 letter word MULTIMEDIA
I've seen this crossword clue in The Guardian
M
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More clues leading to the result MULTIMEDIA
Buddy explains!

The straight part
We know that "TV and press etc" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case tv and press etc = multimedia.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does MULTIMEDIA mean?
MULTIMEDIA noun- The combined use of sound, video, and text to present an idea.
- Of, or relating to this combined use of media
- Of, or relating to an application that can combine such media into an integrated package