The most common and most likely answer to this crossword clue is the 8 letter word POPULIST
I've seen this crossword clue in The Sunday Telegraph
P
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P
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Buddy explains!

The straight part
We know that "intended for the masses" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case intended for the masses = populist.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does POPULIST mean?
POPULIST noun- A person who advocates populism (a movement against ruling elites who are presumed not to act in the interests of the ordinary citizen).
- A politician who advocates specific policies just because they are popular.
- A person who advocates democratic principles.
- Democratic.
- (of a political policy) Put forward just because it would be popular.
- Of or pertaining to populism.