The most common and most likely answer to this crossword clue is the 11 letter word PRE-RELEASE
I've seen this crossword clue in The Guardian
P
R
E
-
R
E
L
E
A
S
E
Buddy explains!
The straight part
We know that "Unofficial show" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case unofficial show = pre-release.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PRE-RELEASE mean?
PRE-RELEASE adjective- Before release.