Cryptic crossword clue
Unwilling to relaunch product at the borders with a new model 9

The most common and most likely answer to this crossword clue is the 9 letter word RELUCTANT

I've seen this crossword clue in Financial Times
R
E
L
U
C
T
A
N
T


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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does RELUCTANT mean?

RELUCTANT adjective
  1. Opposing; offering resistance (to).
  2. Not wanting to take some action; unwilling.
  3. Tending to match as little text as possible.

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