The most common and most likely answer to this crossword clue is the 10 letter word COLLECTIVE
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More clues leading to the result COLLECTIVE
Buddy explains!

The straight part
We know that "individual? On the contrary" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case individual? on the contrary = collective.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does COLLECTIVE mean?
COLLECTIVE noun- A farm owned by a collection of people
- (especially in communist countries) one of more farms managed and owned, through the state, by the community
- (grammar) a collective noun or name
- (by extension) a group dedicated to a particular cause or interest
- Formed by gathering or collecting; gathered into a mass, sum, or body; congregated or aggregated
- Tending to collect; forming a collection
- Having plurality of origin or authority
- (grammar) expressing a collection or aggregate of individuals, by a singular form
- Deducing consequences; reasoning; inferring.