Cryptic crossword clue
Was once successful in sales — making money no longer 5

The most common and most likely answer to this crossword clue is the 5 letter word SOLDI

I've seen this crossword clue in The Times
S
O
L
D
I


Buddy explains!

The straight part
We know that "money no longer" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case money no longer = soldi.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SOLDI mean?

SOLDI noun
  1. An Italian coin, formerly one-twentieth of a lira.

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