The most common and most likely answer to this crossword clue is the 9 letter word STEWARDED
I've seen this crossword clue in Independent
S
T
E
W
A
R
D
E
D
Buddy explains!
The straight part
We know that "told people where to go" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case told people where to go = stewarded.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does STEWARDED mean?
STEWARDED verb- To act as the steward or caretaker of (something)